Archive for July, 2010
Knowing What You Need to Do
Posted by: | CommentsAs people interested in Internet marketing, we are bombarded daily with messages. Most of the messages we get from other marketers are not worth reading. However there are a few nuggets to be mined every once in awhile so you need to know which marketers are more likely to drop clues.
Knowing what YOU need to do to generate income is probably the hardest thing about building a business. Because we are constantly hearing many different ideas of how to make money online we can be rather easily overwhelmed. Especially when the lack of money is an issue.
When we learn how to do anything we are curious and excited. We don’t want to wait. We want it all right now! It becomes hard to sift through all the information and all the methods, and systems, and software, and memberships, and all the tasks that lead to the results we desire. Some people call it “information overload” and it’s similar to the experience of the college freshman who is certain that carrying 25 credits is no big deal.
We all learn at a different pace. We all hear things differently or understand things differently, so there is no one right way to teach technical and theoretical information.
Clarity is frequently hard to come by.
It pains me to think of all the years I struggled to find the right path. Even when I heard the right information I seldom took action quickly enough to benefit from it.
The best advice I have found goes something like this: To sell anything you need a product.
This is the point where a business begins and the training wheels come off. As the CEO of your business, you are in control of how your business system functions. You determine what needs to be done, who is to do it, and when it needs to be completed.
If you haven’t yet read a book called The E-Myth and you think what you are doing is building a business, perhaps it’s time for a rethink. I have found some eye-opening information from author Michael Gerber that has instantly changed everything I’m doing and the way I’m doing it.
I get the ‘big picture’ much more clearly now and see that I have many pieces already in place but there are still foundation building measures to be completed. It seems that the more choices I give myself, the more I see opportunities. With just a few tweaks of my current systems, I can scale up to a level that seems a bit frightening right now.
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure.”
Oprah Winfrey
I’m still figuring it out but I’m getting closer to putting the puzzle together.